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Thread: The Importance of Artist Branding

  1. #1
    Audio & Design Extraordinaire Lethal Illness's Avatar
    Join Date
    02 Jun 2006
    Long Island, New York

    Default The Importance of Artist Branding

    I recently posted an article that would be beneficial to any artist or producer to read about branding as an artist. You can check out the full article at my blog.

    Here's an excerpt;

    It’s safe to say that most creative professionals probably know the significance of branding. However, creative professionals that don’t work directly with marketing and branding, specifically in the music industry, fail to realize how much branding can truly impact them. Even as an independent musician, artist branding could be the difference between being discovered and staying hidden, and more importantly success and failure.

    Most believe branding begins and ends at your logo. This is absolutely false, and the misinformed are suffering from not knowing otherwise. As a member of the music industry you are a brand in itself. Everything that is attached to your name is apart of your branding; logos, websites, CD artwork, flyers, tweets, interviews, music, attitudes, etc. Basically an artist’s branding can be broken down into three parts; the brand itself, the brand’s identity, and the brand’s visuals.
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  2. #2
    Respected Member SoKaLM's Avatar
    Join Date
    10 Dec 2004

    Default Re: The Importance of Artist Branding

    Good stuff Lethal, ima take a look at the blog.

  3. #3
    Administrator Crazy Pellas's Avatar
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    25 Nov 2004
    Glasgow, Scotland

    Default Re: The Importance of Artist Branding

    Nice article, LI! =]
    Iain Meddicks
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  4. #4

    Default Re: The Importance of Artist Branding

    Your face, your logo, your slogan your and style can all be apart of your brand. Whatever you can do over and over will be remembered.


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