On March 30th 2012 Facebook's Timeline feature was automatically rolled out to Facebook pages however you had the chance to test out the features on your pages before it went live.
As with profiles you have the option to add a cover photo to your Facebook page, this should be something unique and compelling that represents you as an Artist / Producer / DJ.
However there are some things which you aren't allowed in your cover photo, these are:
- No Calls to Action such as "Get it now" or "Tell your friends".
- No Prices or Purchase information such as "40% off" or "Download it at our website".
- No Contact Information such as your website address, email address, mailing address, or any other information that should be found on your About page.
- No references to Facebook features such as Like or Share, or any other Facebook features.
For the best quality Cover Photo you want yours to be a JPG image 851 pixels wide and 315 pixels tall.
You're also not allowed to encourage others to upload your cover image to their own profiles or pages.
Your profile photo will be shown in Ads, Sponsored Stories and in the newsfeed.
You want to make sure that your profile photo will scale well as it will be shown as 180x180px as well as 32x32px.
What happened to my Tabs?
You'll notice that your tabs along the side have been changed into boxes and that you no longer have the option to select a Default landing tab.
Four boxes can be shown with another eight behind the drop down arrow on the right.
You are also able to customize box names and images.
How should I use my Tabs?
Create a 'content hub' by having one custom tab with all your music downloads, videos, events and everything else that you can think to fit it.
Remember that your fans will interact on the timeline, but they shouldn't have to search through that to get your downloads etc.
To attract attention to your custom tab try these suggestions:
- Have your custom tab in the second box spot. You must have Photo's first.
- Choose an eye catching custom image and name.
- Put a link directly in your Info section to your custom tab.
- Using Pinned Posts pin your most important news to the top.
- These posts can be pinned for up to seven days.
- Highlighted posts will expand the size over both columns in the Timeline.
- Load your Timeline up with milestones, achievements, important events and photos.
- Following on from above, to tell your fans your story you should even do this for things that you done/happened in the past, before you started your Facebook page.
Example Good Uses of the Timeline
As you can see in Snoop Dogg's cover photo he has an arrow directing you to his marketplace where you can purchase his merchandise. In his Info box he is also directing you to his YouTube page.
On Pitbull's page you can see that he has pinned his "Back in Time" as indicated by the orange icon. Again Pitbull is directing you to his Twitter page from his Info box.
On Justin Bieber's page he has went with a "Download on iTunes" image for people to download his song "Boyfriend". He has went a bit over the top with all the links in his Info box tho.
I hope this article gives you some ideas on how you can make the most of the new Facebook Timeline on your Artist / DJ / Producer pages.
Comment below with any good examples of uses of the Facebook Timeline that you have found, or with any other tips for marketing your music on Facebook .
You will be able to get more music marketing ideas by posting in the Music Business: Promotion, Marketing & Distribution forum, and by asking other musicians who post their music in the Talent forums.