What is SEO?
SEO is the process of optimising your website in order for you to get free traffic to your beat website from search engines such as Google, Bing and Yahoo.
Each search engine has their own algorithm to determine where your website will rank on the search engine results page (SERP). The higher your website is ranked, the more traffic (visitors) your website will get.
Common factors which apply to every search engine include:
Words – The words that you want your website to appear in SERPs for should be on your page.
Page Title – The title of your webpage is probably one of the most important things that search engines use to determine what terms your website ranks for because it summarizes what the page is about.
You give your webpage a title in the head section of the code like so <title>Website Name – Main Keyword</title>.
Links – The number of links you have from other websites pointing to your website is important. If you have a lot of websites linking to your website search engines will see your website as an authority site and rank your website higher.
Words in Links – What I mean by this is when you link to your website from forums, blogs, social networks etc. instead of having the link to your website just as https://www.crazypellas.net/store/ you should have the word you want your website to rank for as the link, for example if you want to rank for “Sell Beats Online” you should have that phrase linked to your website like Sell Beats Online.
Reputation – Search engines also care about the reputation of websites. If your website is updated with new content continuously and has users engaging with your content by leaving comments, liking your page, tweeting your page or +1’ing your page your website will appear to have a good reputation therefore it will rank higher in search engines.
This is just the basics and by no means covers everything as search engines are always updating their algorithms.
If you would like to ask any questions about how to sell beats online please ask in our Music Marketing forum.
Image source: http://www.flickr.com/photos/palomagomezg/3431433137/